taipei, taiwan – june 8, 2026 – taiwan’s major health and wellness industries welcome a new milestone! today the standard foods group announced a deeper strategic collaboration with ajinomoto, leading global pioneer in amino acid technology. following the successful start to a strategic alliance between both parties with a double-figure growth in product sales, this year will see continued integration of the supply chain capabilities that standard foods has been cultivating in the taiwan market and ajinomoto’s aminoscience. the launch of 3 new functional protein products addresses the needs of different groups and creates a comprehensive safety net for taiwan health and wellness.
(caption: standard foods launches 3 new functional protein products to precisely target the needs of active individuals, young and middle-aged adults, and vegetable lovers)
deep strategic collaboration: technology-driven health and wellness opportunity
standard foods’ extensive network of venues and advantages in local production join with the patented amino l40 (containing 40% leucine for required amino acids) developed by ajinomoto. the two companies are taking their collaboration further, not only to target the 3.6 trillion dollar opportunity in the elderly market and the hundred-billion dolalr opportunity in the fitness market, but also to address the lactose-intolerant individuals comprising up to 88% of taiwan’s population and the increasing proportion of plant-based consumers *note 1. therefore, this collaboration has launched a series of new products using ajinomoto’s patented amino l40 to provide more scientific, comprehensive nutrition for populations in the fitness, young and middle-aged, and plant-based diet circles.
after standards foods brought in the revolutionary japanese-patented amino acid product amino l40 to the taiwan market and integrated it into the pro , quaker oats, quaker oatmeal drinks, and quaker instant oats product lines, sales of its protein products reached 129% in the first half of 2025. therefore, a deepening collaboration in 2026 is not only a joining of forces in product research and development but a precision strike targeting taiwan’s dietary trends.
a ground-breaking taiwan-japan alliance of strengths in the health and wellness industry
standard foods taiwan ceo peter chiu declared, “continuing our successful collaboration with ajinomoto last year, we will further expand our strategic deployment and use the globally patented amino l40 amino acid technology in even more products. as taiwan becomes an age-inclusive society, 2026 marks our launch of three strategic new products: whey protein isolate, pro protein, and pure plant protein milk, to provide more precise and comprehensive nutritional regimens for active individuals, young and middle-aged adults, and vegetable lovers, respectively. in particular, the pure plant protein milk is a more accessible protein option for the 88% of the taiwanese population who are lactose-intolerant and the increasing proportion of the population who adopt a flexitarian diet. this goes beyond than the crucial step in establishing a strong standard foods brand and expanding competitive advantage in the category. it transforms international technology to the actual practice of daily healthy diet by taiwan consumers. quaker promotes this improvement in national action.”
ajinomoto taiwan ceo haruhito emura stated, “taiwan is an important strategic market for ajinomoto. we have observed that taiwan’s consumers have high standards for health-related quality of life. this is a perfect match for ajinomoto’s corporate ideal of ‘eat well, live well.’ collaborating with standard foods is a win-win situation. through the amino l40 products, we look forward to solving health issues facing modern society and creating better quality of life together.
3 new strategic products in 2026 precisely target the needs of active individuals, young and middle-aged adults, and vegetable lovers
this time, 3 major new products developed jointly by standard foods and ajinomoto in 2026 target active individuals, young and middle-aged adults, and vegetable lovers with precisely judged market sensitivity toward taiwan’s dietary trends.
- fitness and exercise enthusiasts: for those with sustained habits of daily exercise and fitness enthusiasts seeking a refreshing flavor, our whey protein isolate contrasts the thick, viscous texture of traditional whey protein with a clear, water-like consistency. at the same time, the high-quality, japan-sourced branched-chain amino acids (bcaa) in amino l40 is a key source of amino acids for protein synthesis. proteins can also speed up post-training tissue repair. each serving provides 15 g of quality protein with fewer than 120 calories. with no lactose, fat, or additional sugar substitutes to burden the body, this protein supplement is as light as a sports drink, and its varied flavors provide an experience similar to drinking bubble tea.caption: ▲each serving of standard foods’ whey protein isolate drink provides 15 grams of quality protein with fewer than 120 calories. (image/provided by standard foods)
- young adulthood to middle age: pro protein (fruit milk flavor) is for 25- to 54-year-olds who value body shape and convenient access as well as effective protein intake. each bottle contains 21 grams of protein. its dual-action formula combines concentrated whey protein for rapid absorption and stably released milk protein. the addition of amino l40 provides the amino acids required by the body for quick supplementation of quality protein with a considerable increase in protein utilization. this helps young and middle-aged adults with a habit of exercise maintain optimal physiological function. caption: ▲pro protein includes amino l40 to supplement the amino acids required by the human body. (image/provided by standard foods)
- vegetable lovers: pure plant protein milk is for vegetarians and lactose-intolerant individuals. amino l40’s patented amino acids remedy common amino acid deficits in plant proteins for comprehensive nutritional supplementation. one bottle of pure plant protein milk in its original flavor (oatmeal flavor) contains 15 grams of protein and includes three quality plant proteins from soybeans, oatmeal, and peas. in combination, the nutritional value excels that of soy alone. sugar-free with a light, refreshing taste, this drink supplies the protein requirements in daily diet and helps fulfil a healthy life.caption: ▲standard foods’ pure plant protein milk (oatmeal flavor)/almond flavor has launched two flavors to provide a high dose of protein. the combination of 3 major plant proteins and 9 required amino acids creates new options for daily supplementation. (image/ provided by standard foods)
try our new products: available at all venues
these new standard foods products will be sold all over taiwan as of today.
- quaker whey protein isolate drinks are available at venues such as momo and watson’s. from today until the end of may, enjoy a limited-time launch discount price of ntd $199 ()
- pro protein will be launched exclusively at costco, where each 250 ml x 24 set will be sold at ntd $865. ()
- quaker pure plant protein milk will be sold at all major venues including family mart, supermarkets, and wholesalers. the 375 ml size will be sold at family mart at a launch price of $55 for two until may 26.the 936 ml is sold at a discounted price of $70, allowing consumers to enjoy diverse plant proteins and upgrade their dietary options *note 2 during their daily shopping. see venue announcements for details.
corporate vision: “we pride ourselves on quality and health promotion” as the foundation
fulfilling the 40th anniversary sustainability pledge with committed technological development and corporate resilience
this unique collaboration across national borders is the concrete fulfillment of standard foods’ 40th anniversary mission of becoming a leader in holistic, age-inclusive health solutions. amino l40 addresses global trends in sustainability. as taiwan becomes a super-aged society, standard foods continues to develop nutritional science research and refine food technologies to help the public establish a more comprehensive daily health and dietary management and actualize its corporate values of social responsibility and sustainability.
*note 1: according to kantar’s 2023 fourth-quarter analysis report of taiwan’s market for plant-based foods, 88% of taiwan’s population is lactose-intolerant. the report also indicated that consumers wish for more diverse plant protein options and proteins are the nutrient that consumers are most concerned about (75%).
*note 2:
- the claim of high protein content is calculated per 100calories: standard foods pure plant protein milk original flavor (oatmeal flavor) contains, in every 100 calorie serving,6.4 grams of protein. standard foods pure plant protein milk almond flavor contains, in every 100 calorie serving, 7.3 grams of protein.
- as reference for daily caloric and nutritional intake, those over 4 years require 60 grams of protein, or 20 grams per meal on average;standard foods pure plant protein milk original flavor (oatmeal flavor) contains, in each 375 ml bottle, 15 grams of protein;standard foods pure plant protein milk almond flavorcontains, in each 375 ml bottle, 14.6 grams of protein.
about standard foods group
the standard foods group is the number 1 nutritional and health supplement brand in taiwan. its subsidiaries include the major brands quaker, fresh delight, deity food, and tdbh, with a reach of 85.7% of taiwanese households. it continues to promote health and well-being in its mission to become “your family’s partner in nutrition and health.” the chinese name of the standard foods group is “jia ge,” with “jia” representing the excellent and the goodand “ge” representing integrity and standards. since its establishment in 1986, it has achieved over 34 health food certifications, including 10 dual certifications, and is the food manufacturer holding the highest number of taiwanese certifications. learn more at the official standard foods group website: pg电子平台-pg电子直营站