enaissance Center

Grand Opening Gala to celebrate the opening of the new Renaissance Surgery Center. This was a VIP event by invitation only.

Venue: The Renaissance Center, Fox Valley Plastic Surgery Center and Medi-Spa
 
 
 

ncore's Plan

Encore planned and organized three private and public grand opening events with a total of 1200 attendees.

VIP Event ~ Invitation Only
Planning
• Created the theme and plan decor.
• Met with and ordered floral arrangements based upon the Tuscan theme and warm Tuscan colors.
• Determined traffic flow for food and beverage placement, and tour of entire new facility.
• Coordinated tour with employees.
• Helped facilitate selling gift certificates.

Design
• Designed an invitation and brochure to look like a work of art, incorporating the recreation of Michelangelo’s “Creation of Man” ceiling painting in the building rotunda.
• Developed and ordered signage for tour.

Project Management
• Helped select invitees from several lists to create one master list.
• Shopped caterers for Tuscan inspired hors d'oeuvres.
• Chose caterer based on menu and pricing.
• Arranged for bar service from caterer.
• Contacted fine wine purveyor and arrange for a wine tasting as part of the event with wine expert and 12 fine wines.

Medical Provider Tour/Ribbon Cutting Ceremony
• Arranged ribbon cutting with Oshkosh Chamber of Commerce.
• Met with baker and order custom designed Tuscan inspired cake for ribbon cutting.
• Planned and procured beverages.
• Controlled traffic flow for tour.

Public Grand Opening
Planning
• Planned shuttle bus transportation for guests from parking area a block away.
• Created a floor plan for tented areas in parking lot in front of building for vendors with giveaway baskets and gift certificates.
• Coordinated traffic flow in and out of the building.

Project Management
• Helped facilitate radio and TV interviews.
• Coordinated a radio remote broadcast during the event.
• Arranged outdoor signage for event.
• Selected and purchased pencils and water bottles with logos.
• Arranged for refrigerated truck to hold water bottles.
• Ordered stanchions to guide traffic into building.
• Arranged to have artist who painted rotunda present to meet guests.
• Coordinated and managed set up before event.
• Assisted with welcome area.
• Managed employees assisting in the tours.
• Helped facilitate self-guided tours with signage and stanchion placement.
• Helped sell gift certificates.

Outcome: Hundreds of gift certificates were sold and appointments were booked out over several months for this new state-of-the-art medical facility and spa. Hundreds of people were able to tour and see up close exactly what this medical practice had to offer. The event greatly increased name recognition and branding tied in with the introduction of this grand new building.

ant to see more of this event?

Just give us a call. We keep an expansive library of photos from all of our events.
Take a look at our event portfolio and see the printed pieces designed for this event.